Description

Responsible for the implementation and delivery of an innovative regular giving strategy, which aims to increase donor participation, as well as the value of philanthropic income to the annual fundraising programme. 
 

Specific duties:
Strategy and planning (30%)

     Develop a comprehensive strategy (with the support of the Director of Development) for a programme of multi-channel regular giving fundraising to include (but not limited to): telephone fundraising, direct mail, marketing for legacy giving and a giving day

     Set targets for relevant key performance indicators (eg recruitment and retention of donors) and monitor progress against these

     Keep up to date on innovative regular giving practice and competitor activity – adapt learnings and recommend appropriate testing

     Research and develop new regular giving fundraising opportunities and areas of potential support including online and offline campaigns

Delivery and management (60%)

     Create annual plans to ensure timely delivery of activity, coordinating with other College activity and fundraising as needed

     Develop communication plans and activity to create social media engagement for regular giving activity, to increase the number of donors and levels of philanthropic income

     Prepare compelling written or video content to solicit donations for all college campaign fundraising, liaising where necessary with other staff, Fellows, alumni and students

     Manage and deliver all aspects of telephone campaigns, working with external consultants if used, including recruiting student callers and developing/supporting their training

     Identify appropriate audiences for each fundraising activity. Ensure data is segmented in a sophisticated way to maximise fundraising results 

Donor Relations (10%)

     Contribute to the implementation of a donor stewardship strategy

     Support colleagues with data to contribute to an annual benchmarking report
 

Works with:
     Development Office team

     Other Heads of Department

     Darwin College Society

     Alumni

     Cambridge in America

     University Development & Alumni Relations Office

Requirements

     Experience of developing and delivering regular giving activity such as telephone campaigns, direct mail

     Experience of creating fundraising communication which supports a wide range of fundraising activities

     Experience of working with a fundraising database and analysing data

     Knowledge of the GDPR (and other relevant legislation) and how this relates to fundraising

     Ability to contribute positively to the work of a team.

     Ability to manage own time effectively including responding to changing priorities

     Ability to work to deadlines

     Ability to pay close attention to detail

     Numerate and confident with basic financial information

     Ability to show initiative

     Good communication and interpersonal skills

     Tact, discretion, and adaptability

 
     Able to work occasionally outside normal office hours and attend events both in Cambridge and elsewhere as needed.